Magento 2 SEO
In this SEO guide we will help you get higher rankings by providing Magento 2 SEO Tips
The definitive guide to higher rankings for Magento stores. In this SEO guide we will help you get higher rankings by providing Magento 2 SEO Tips.
URLs #
Permalink Structure #
As a general rule try not to use .html endings in the URLs.
Categories Permalink #
For Categories URL structure, it’s OK to have multi level breadcrumbs: category1/category2/category3
Products Permalink #
For Product URL structure page the recommendation is to use root linking: ex: /my-awesome-product , and not ex: /category1/category2/my-awesome-product.
We do this as in Magento a Product can have multiple categories and things get messy fast.
WWW vs Non-WWW #
This comes down to your preference, makes no difference to search engines if you use either.
As you can see from our site we prefer WWW.
SSL or No SSL #
Always SSL ! Google announced SSL, so https starting URLs with green padlock, as a determining ranking factor.
Titles #
Category Titles #
Product Titles #
Description #
Category Description #
Product Description #
Images #
XML Sitemap #
Where is Magento 2 sitemap ?
The XML sitemap is located at the root of the domain in sitemap.xml, ex:
https://www.example.com/sitemap.xml »
HTML Sitemap #
magento 2 html sitemap
Settings #
You can improve SEO settings by making sure some default Magento Settings are changed.
Checklist #
Hreflang #
Robots.txt #
Magento 2 robots.txt is used to control the crawlers access.
It’s located at:
https://www.example.com/robots.txt »
Keywords #
Keywords Product #
Keywords Categories #
Keywords Pages #
Extensions #
As a recommendation for SEO Extensions that can improve rankings.
The best extension for SEO, and we are not being biased: Magento SEO Extension
Conclusion #
While some things can be controlled in the Magento admin, and optimization for search engines can be done out-of-box some seo improvements need a extension installed for extra optimization.
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